Pink Dot SG has always been an event organised by Singaporeans for Singaporeans. As it grew in size and stature over the years, corporate support for the movement also increased. 2016 Sponsors included Google, Facebook, Twitter, Barclays, JP Morgan, Goldman Sachs, BP, Bloomberg, GE, NBCU, Apple, Microsoft, Visa and Clifford Chance.
But the rules governing Hong Lim Park were changed abruptly in 2016. And these corporations — not majority owned by Singaporeans — found themselves no longer able to support such events at Hong Lim Park. Fortunately, the Singapore Government at the same time also clarified that local companies — with a majority Singaporean ownership — were welcome to step forward to fill the vacuum left by these multinational sponsors.
In response, Darius Cheung (CEO of 99.co) initiated the Red Dot for Pink Dot campaign, with the goal of bringing 100 Singaporean companies onboard as sponsors of Pink Dot 2017. Together with Carolyn Kan (Founder of Carrie K.), Adrianna Tan (Founder of Wobe), Bjorn Low (Founder of Edible Garden) the 2017 Red Dot for Pink Dot campaign exceeded expectations when 120 companies signed on as supporters.
The 2018 campaign to support Pink Dot SG — celebrating its 10th edition this year — hopes to build on this success. Helmed by Darius and joined by Ho Kwon Ping (Executive Chairman of Banyan Tree Holdings), Adrianna Tan (Founder of Wobe), Gwendolyn Regina (Founder of SGEntrepreneurs), Royston Tay (Founder of Zopim), Goh Yiping (Venture Partner, Quest Ventures), and Mohan Belani (Founder of e27), the Red Dot For Pink Dot campaign continues in its aim to be the platform for Singapore business leaders across all industries to lend their support towards inclusion and diversity in Singapore.
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