About Pink Dot SG

Pink Dot SG is a movement created by Singaporeans to promote greater understanding, inclusion and acceptance of the LGBTQ community in Singapore. Ultimately, we want to bring the LGBTQ community closer to their family, friends, and to the country where they belong.

One of the activities which Pink Dot SG organizes is an annual event to celebrate the Freedom to Love. From 2009 to 2019, the event took the form of an outdoor rally at the Speakers’ Corner in Hong Lim Park. In 2020, due to the COVID-19 pandemic, Pink Dot SG held its first-ever online livestream concert. 

From a small event at the Speakers’ Corner which attracted a total of 2,500 people, the annual Pink Dot event has grown both in size and stature. Its ‘against the odds’ success story — fueled by its strong online and social presence — has inspired other Pink Dot movements across the globe.

The Red Dot for Pink Dot Movement

The annual Pink Dot rally has always been an event organised by Singaporeans for Singaporeans. As it grew in size and reputation over the years, corporate support for the movement also increased. 2016 Sponsors included Google, Facebook, Twitter, Barclays, JP Morgan, Goldman Sachs, BP, Bloomberg, GE, NBCU, Apple, Microsoft, Visa and Clifford Chance.

But the rules governing the Speakers’ Corner were changed abruptly in 2016. These multi-national corporations found themselves no longer able to support such events at the Speakers’ Corner because they were not majority owned by Singaporeans. Fortunately, the Singapore Government at the same time also clarified that local companies — with a majority Singaporean ownership — were welcome to step forward to fill the vacuum left by these multinational sponsors.

In response, Darius Cheung (CEO of 99.co) initiated the Red Dot for Pink Dot campaign (“RD4PD), with the goal of bringing 100 Singaporean companies onboard as sponsors of Pink Dot 2017. That year, Corporate Singapore put forth a strong show of support the Red Dot for Pink Dot campaign and more than 120 companies signed up as sponsors, exceeding our expectations. The 2018 and 2019 editions of the RD4PD campaign was met with similar success, which showed that there were many Singaporeans and Singapore-owned companies that care about building an inclusive Singapore. 

More than just a sponsorship drive for Pink Dot SG, Red Dot for Pink Dot has grown into a platform for Singapore companies and business leaders across all industries to network, share best practices and lend their support towards inclusion and diversity in Singapore.